The mobile phone industry has undergone a dizzying evolution in recent decades, from the heavy and rudimentary devices of yesteryear to the sophisticated smartphones of today. However, along the way, some models have managed to stand out above the rest, winning over millions of users around the world.
In this article, we'll embark on a journey through time to discover the best-selling cell phones in history , paying special attention to the undisputed dominance of two brands that have set the pace in the market: Nokia and Apple .
Nokia: The mobile phone giant
The Nokia 1100 , launched in 2003, holds the title of the best-selling cell phone of all time , with a total of 250 million units sold . Its success was based on its simple and robust design, long battery life, ease of use, and affordable price.
This iconic model offered basic functions such as calling, texting, a monochrome display, a flashlight, and pre-installed games. At a time when internet connectivity and apps weren't as common, the Nokia 1100 perfectly met users' basic communication needs.
Nokia 1110: The evolution of the classic
In 2005, Nokia launched the Nokia 1110 , an improved version of the 1100 that incorporated some additional features, such as a larger display, more storage capacity for contacts and messages, and a slimmer, sleeker design.
The Nokia 1110 was also a huge success, with 248 million units sold , consolidating Nokia's position as the undisputed leader in the mobile phone market during the first decade of the 21st century.
Nokia 105: A basic cell phone that's still relevant
Despite the emergence of smartphones in the market, Nokia hasn't abandoned the entry-level cell phone segment. The Nokia 105 , launched in 2013 and subsequently updated in 2015, 2017, and 2023, is a clear example of this.
This model, which is still on sale today, offers basic functions such as calling, texting, FM radio, and a flashlight, as well as a long-lasting battery. Its affordable price and rugged design have made it a popular choice in emerging markets and among users looking for a simple, functional device.
Apple: Innovation and design at the service of the user
iPhone 6/6 Plus: Apple's first big hit
In 2014, Apple burst onto the market for best-selling cell phones with the iPhone 6/6 Plus . This model, which represented a significant leap forward in terms of design and performance, won over millions of users with its larger Retina display, 8-megapixel iSight camera, and powerful A8 processor.
The iPhone 6/6 Plus sold a total of 222 million units , cementing Apple as a major competitor in the mobile phone market and laying the groundwork for the success of its future models.
iPhone 6s/6s Plus: The latest generation of a classic
The iPhone 6s/6s Plus , released in 2015, was the final generation of the iPhone 6 series. This model incorporated significant improvements to the camera, with the introduction of 3D Touch technology and 4K video recording, as well as a more powerful processor and longer battery life.
The iPhone 6s/6s Plus sold a total of 174 million units , demonstrating the continued popularity of the Apple brand in the high-end smartphone market.
An analysis of the success of Nokia and Apple
Nokia's success in the cell phone market was based on a simple but effective formula: simplicity, functionality, and durability . Its models offered the basic functions users needed at an affordable price, at a time when mobile telephony was not yet accessible to everyone. Despite the emergence of smartphones, Nokia has not abandoned the basic phone segment. The company continues to launch models with basic features at affordable prices, aimed at users looking for a simple and functional device.
For its part, Apple has conquered the smartphone market thanks to its commitment to innovation, design, and user experience . Its models are characterized by incorporating the latest technologies, offering an attractive design, and providing a fluid and intuitive user experience aimed at a cutting-edge audience.
Without a doubt, both Nokia and Apple, brands aimed at different audiences, have left an indelible mark on the history of mobile telephony.