The launch of the iPhone 16 is just around the corner, and Apple users are eagerly awaiting its launch. With the goal of gaining firsthand insight into consumer preferences, SellCell conducted a survey of more than 2,000 iPhone owners. This research, focused on the upcoming iPhone 16 launch , addressed aspects such as purchase intent, preferred device size, and most valued features.
Regarding the participant profile, the survey was conducted with a representative sample of iPhone users in the United States, ranging in age from 18 to 65. The majority of participants were owners of an iPhone 13 or iPhone 14 , indicating a strong interest in staying up-to-date with the latest Apple news.
We invite you to continue reading to learn the results.
iPhone 16 Survey Results
Question 1: What features would encourage you to buy an iPhone 16?
The most desired feature by users is a competitive price (30.9%). This suggests that consumers are looking for a good balance between quality and cost. This is closely followed by improvements to the cooling system (26.8%), confirming rumors that overheating has been a problem for many users of previous models. New artificial intelligence features also garnered significant interest, with 21.9% of respondents citing them as an important factor, though in third place.
Question 2: Would you buy a larger iPhone 16?
While there is general interest in a larger iPhone , opinions are divided by gender. Men (62.1%) show a greater preference for a larger device, while women (47.8%) are more cautious. This could be because women tend to have smaller hands and might find a larger phone less comfortable to handle.
Question 3: Are you willing to wait for AI features?
The majority of respondents (82.1%) are willing to wait a month or more to enjoy the new AI features expected to be included in the iPhone 16. This indicates that users value innovations in this field and are willing to sacrifice some time to get the latest updates.
Question 4: Are you planning to upgrade to iPhone 16?
A significant percentage of respondents (61.9%) plan to upgrade their device to the iPhone 16. While 38.1% have no intention of doing so.
Question 5: Why wouldn't you upgrade to iPhone 16?
Respondents cited the cost as the main reason (34.2%) or because they believe their current iPhone still meets their needs (34.1%). In addition to price, other common reasons for not upgrading include having a current contract (12.8%) or believing the improvements in the new model don't justify the expense (5.5%). A small percentage of users (5%) indicated they plan to wait for the release of the iPhone 17.
General Conclusions
The survey results reveal that iPhone 16 users are looking for a device with a good balance between performance and price . New AI features and camera improvements are highly valued, as are a sleeker design and longer-lasting battery. However, the size of the device remains a topic of debate, especially among women.
It's important to note that price is a determining factor for many users. Apple will have to find a balance between offering an innovative device and maintaining a competitive price to appeal to a wide audience.
And you, as a Chilean user, do you identify with users from the United States?
Let us know your thoughts below!
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