Hope? Rumors about the launch of the Asus ROG Ally 2

The ASUS ROG Ally isn't just a portable gaming device; it's a fusion of power and portability that has captured the attention of gaming enthusiasts around the world. With its 7-inch FullHD display, AMD Ryzen Z1 Extreme processor, and 16GB of LPDDR5 RAM, this high-spec machine has been meticulously designed to deliver an immersive gaming experience running Windows 11. Its practical design, quality materials, and responsive controls are just a few of the features that have positioned the Asus ROG Ally as a standout option, marking a milestone in the sector and generating great expectations ahead of the promising launch of the Asus ROG Ally 2.

With ASUS's official confirmation of the development of the Asus ROG Ally 2 and its imminent launch in January 2024, this introduction aims to explore the successes achieved by the Asus ROG Ally and the innovations planned for its successor. The upcoming model promises to further improve the hardware and gaming experience, projecting the brand to the forefront of gaming technology. Throughout this article, we will delve into the expectations of the Asus ROG Ally 2, its possible new features, the impact of competitors on the market, and the challenges Asus faces in this new stage, preparing readers for what they might announce at the official event on May 11, 2023, where more details about this long-awaited console will be revealed.

Background and success of the Asus Rog Ally

The first generation of the Asus ROG Ally not only stormed the Indian market, selling around 70,000 units, but also made it clear that there was a potential market for its successor. Early adopters, attracted by its superior gaming performance, compact design, and competitive price, have laid the groundwork for what is expected to be an even warmer reception for the Asus ROG Ally 2.

• Performance and design : The Asus Rog Ally stands out for its AMD Ryzen Z1 processor, 16 GB of RAM and 500 GB of internal storage, which allow it to run demanding games such as 'Atomic Heart', 'God of War' and 'Hogwarts Legacy'. Its well-built plastic body, lightness of 608 grams and ergonomic design make it comfortable to the touch and easy to handle.
• Display and Battery : Despite not featuring OLED technology, its 7-inch Full HD touchscreen offers a 120Hz refresh rate, ideal for a smooth gaming experience. The battery, on the other hand, lasts approximately 1.5 hours under intensive use and supports fast charging.

Windows 11 compatibility expands the Asus Rog Ally's capabilities, allowing access to gaming services like Steam, Epic Games, Xbox Game Pass, and Ubisoft Connect. This feature could be key to gaining market share in the portable gaming device segment and motivating other manufacturers to develop more powerful devices.

• Cooling and Software : The Asus Rog Ally's dual-fan cooling system efficiently manages heat, maintaining comfort during use. While optimization and UI challenges arise due to Windows 11, Asus' Armoury Crate app centralizes game launching, button remapping, and performance settings, offering a comprehensive solution for gamers.

The Asus Rog Ally has been designed to be similar to the Nintendo Switch Lite, with asymmetrical joysticks and no trackpads, reflecting a preference for simplicity and efficiency in design. Despite some software issues and battery life limitations, the Asus Rog Ally impresses with its performance, build quality, and gameplay experience, surpassing other handheld gaming consoles and even some laptops in terms of gaming performance. Priced at €799 at the time of publication—though prices may vary—it represents a significant step forward in portable gaming devices, and improvements in software optimization and battery technology are expected to enhance future models.

Expected news on the Asus Rog Ally 2

Anticipation surrounding the Asus ROG Ally 2 is high, and rumors suggest this new handheld gaming console won't disappoint. The 2024 launch is expected to bring a host of improvements and new features that will keep Asus competitive in the gaming market. Here are some of the most anticipated new features:

• Processors and performance :

  • There are rumored to be two variants of the Asus Rog Ally 2: one with the AMD Ryzen Z1 Extreme processor and one with the AMD Ryzen Z1 chip.
  • Both versions will feature 16GB of DDR5 memory and a 512GB PCIe Gen 4 NVMe SSD, offering superior speed and storage capacity.
  • The inclusion of a UHS-II microSD card slot will allow for convenient storage expansion for users.

• Display and audio :

  • The device is expected to feature a 7-inch Full HD IPS display with a 120Hz refresh rate and Gorilla Glass DXC protection, promising a sharp and durable display.
  • To complement the gaming experience, the Asus Rog Ally 2 is expected to feature excellent stereo speakers and a 3.5mm headphone jack for private listening.

• Features and compatibility :

  • The console could incorporate AMD's FidelityFX Super Resolution (FSR) technology to improve graphics quality and performance.
  • The Asus Rog Ally 2 will maintain Windows functionality, including full support for various game libraries and streaming services.
  • The device is expected to support Xbox Game Pass, providing access to a vast library of games, and to include a built-in kickstand and detachable controller for a comfortable gaming experience in both handheld and tabletop modes.

Although the price of the Asus Rog Ally 2 has yet to be revealed, Asus has promised that it will be competitive. With the official launch event scheduled for May 11, 2023, gamers are eager for more details on the features and price of this highly anticipated console. The Asus Rog Ally 2 is expected to offer a comfortable grip, high-quality plastic with a non-slip finish, and include a capacitive fingerprint sensor for Windows, USB-C for charging and data, and an XG Mobile Interface for connecting an external GPU, thus expanding the gaming and performance possibilities.

Impact of competitors and the market

The Asus ROG Ally 2 must not only exceed the expectations of gaming enthusiasts, but also face competition from other devices like the MSI Claw. This competitive landscape unfolds in a global gaming market that is projected to grow steadily, with a compound annual growth rate of approximately 9% from 2024 to 2028, reaching $343.6 billion. Within this market, gaming laptops represent a significant segment, driven by technological advancements such as better graphics, greater processing power, and the adoption of cloud gaming and 5G networks.

Despite the growth potential, the PC market, which includes gaming laptops, faces an estimated decline of 13.7% in 2023. Factors such as component shortages, the rise of mobile devices, and rising interest rates are impacting the market. In this context, the Asus ROG Ally 2 should stand out among key competitors such as Acer, Alienware, Asus, HP, Lenovo, and MSI, which are advancing technology and making prices more accessible to consumers.

• Competitors and market share :

  • Apple has managed to increase its PC market share from 8.2% in Q4 2021 to 11.2% in Q4 2022, despite an overall 16% decline in PC sales. This underscores the impact of its premium product strategies and brand loyalty.
  • In Mexico, a market among the 10 largest globally, spending on video games increased by 4.4% in 2020, indicating potential for growth and competition in the gaming laptop market.

• Consumer preferences and competitive benchmarks :

  • Analysis like Prime Tech Support's of the best gaming laptops under $1,500 highlights consumer preferences and competitive benchmarks, considering factors like GPU, screen size and resolution, CPU, RAM, storage, and battery life.
  • Asus faces challenges in the gaming laptop market from established brands like Apple, Dell, HP, and Lenovo, as well as consumer concerns about software compatibility, cost, after-sales service, product durability, and battery life.

Despite these challenges, Asus is recognized for its innovation and design in the laptop market, offering a range of gaming laptops with high-quality graphics, powerful processors, and competitive prices. The Asus Rog Ally and the highly anticipated Asus Rog Ally 2 are examples of how the brand continues to strive to maintain a strong position in an ever-evolving and highly competitive market. With a focus on quality and user experience, Asus seeks to not only compete, but lead in the portable gaming device category.

Challenges and expectations for Asus

Asus faces significant challenges in the race to stay at the forefront of innovation in portable gaming devices, but it also faces encouraging expectations that could solidify its market position. Here are some of the challenges and expectations for the brand:

• Battery life and build quality :

  • The Asus ROG Ally offers a battery life that ranges from 1 to 2 hours, depending on the performance mode selected in the Armoury Crate SE app. While it supports fast charging from 0 to 80% in approximately 43 minutes, battery life remains a critical issue for users looking for a long gaming experience without the need to constantly recharge.
  • The Asus ROG Ally 2, with its promised long battery life and durable build quality, is expected to address these challenges, offering users a more comfortable and seamless experience.

• Technological innovation and sustainability :

  • ASUS has demonstrated its innovative capabilities with the launch of the world’s first glasses-free 3D OLED laptops, showcasing immersive 3D experiences at CES 2023. ASUS Spatial Vision technology features OLED displays that deliver 1,000,000:1 contrast ratio, 0.2ms response time, and 120Hz refresh rate.
  • Furthermore, ASUS has set ambitious goals aligned with the United Nations Sustainable Development Goals, focusing on green office practices and energy efficiency, which could increase its appeal among environmentally conscious consumers and strengthen its brand image.

• Competition and market positioning :

  • Asus faces intense competition in the gaming laptop market, not only from established brands like Acer, Alienware, HP, and Lenovo, but also from innovations brought to the table by its own Republic of Gamers (ROG) and ASUS TUF lines. These include laptops like the portable productivity-focused Zenbook 14X OLED (UX3404) and the 2023 Asus ROG Strix series, notable for its improved ROG Intelligent Cooling system and ROG Nebula Displays.
  • The challenge for the Asus ROG Ally and Asus ROG Ally 2 will be to differentiate themselves within their own product portfolio, as well as in the broader market, ensuring that consumers recognize the unique advantages they offer in terms of gaming performance and user experience.

The key for Asus will be to balance these challenges with expectations, leveraging its history of innovation and commitment to sustainability to deliver a product that not only meets, but exceeds, gamers' needs and desires. With the launch of the Asus ROG Ally 2, the company has a golden opportunity to cement its reputation as a leader in the handheld gaming industry.

Conclusion

With the imminent arrival of the Asus ROG Ally 2, fans of portable gaming have just cause for excitement. With expected improvements in performance, design, and user experience, Asus has the opportunity to redefine the gaming device market and establish itself as a leader in a booming sector. The challenges are clear, but the potential for innovation and the promise of an enhanced gaming experience could mark a turning point in the industry.

As we approach the highly anticipated launch event, interest and anticipation remain at an all-time high. The combination of advanced technology, a commitment to sustainability, and a competitive edge position the Asus ROG Ally 2 as a future pillar in the portable gaming world. Stay tuned for the latest news here at gsmpro.cl , and get ready to be part of the new era of gaming with Asus.

FAQs

What is the release date of the ASUS ROG Ally 2?

The ASUS ROG Ally was released in June 2023. Despite the fact that it has only been a short time since its launch, ASUS has already announced that it will present the ROG Ally 2 in 2024 as the next generation of this console.